When you're busy running a business, you have a lot to handle on a daily basis. Owning and operating a business is time-consuming, and it can be an undertaking that's full of twists and turns.
With all of the various tasks associated with managing your business, you don't have sufficient time to maintain your online marketing campaign. More importantly, you might not have time to manage your online reputation.
Why is online marketing and reputation management so important?
It's 2016. This year more people will look for products and services on the internet than ever before.
If your business doesn't have a sufficient internet presence, potential customers might not be able to find you. If you think that adding your business to one or two service directories is enough online promotion, it's time to think again.
Additionally, with the ability the public now has to post online opinions about your business, it's more important than ever to know what is being said about your business, when it was said, and why it was said.
It's essential that you deal with both negative and positive reviews in an appropriate fashion. This is where an online reputation management company comes in to play. An online reputation management company, like Reputation Local, specializes in efficiently handling all of these tasks for you.
As a busy owner of a local business, you need to consider outsourcing your online marketing and online reputation management to a company that focuses solely on handling these responsibilities.
By utilizing the expertise of a reputation management company, you will be able to concentrate on what you do best – managing the daily operations of your business.
7 ways an online reputation management company can help your business succeed, grow, and thrive:
#1 – Developing Your Online Visibility
Online visibility means much more than simply having a website. A nice-looking and well-maintained website is very important – but it does little good if it's difficult for prospective customers to find it.
Making sure your website is listed on relevant online directories that provide direct links back to your website is essential. Great online visibility also means that your website is optimized for search engines. Your search engine ranking matters! The higher your website appears on an internet search engine, the more likely prospective customers will click on your site.
An online reputation management company makes sure your business is listed on the appropriate local online directories and also provides you with guidance on how to make sure your site is search engine friendly.
#2 – Monitoring What the Public is Saying About Your Business
If someone posts a negative comment about your company on an online review site, will you know about it? How about a positive comment?
No matter what your customers are saying about your business, it's important to “be in the know.” Handling negative comments in an appropriate manner is essential to improving your online reputation. Thanking people for leaving a positive comment on a review site is just as important. You want to let the public know that you are tuned in to their opinions at all times.
Unfortunately, many business owners have neither the time nor the desire to keep track of online reviews. This is where a reputation management company can help.
A reputation management company keeps track of your online reviews and helps respond to both positive and negative comments left by your happy and/or disgruntled customers.
#3 – Keeping Your Social Media Accounts Current
Some businesses work hard to implement a social media presence. They start off strong and build a large group of followers. Unfortunately, most either lose interest or become lazy when it comes to maintaining their social media accounts. This can lead to disappointment and frustration among followers who want regular updates and information about your business.
It's important to keep social media followers actively engaged. This is just one way to help thrust your business to the next level of success.
A reputation management company can help ensure that your social media accounts are always current and engaging. Not only that, they can monitor your social media channels for mentions of your business, positive or negative.
#4 – Fixing Incorrect Information About Your Business
There is nothing more frustrating for a prospective customer than being unable to find current and/or correct information about a business online. Regrettably, there are mistakes, typos, and misinformation all over the internet.
If your business address, hours of operation, or contact information is published incorrectly on the internet, your prospective customers may not be able to reach you without an inordinate amount of effort. Most people are unwilling to exert the extra effort required to locate you. Instead, they might take their business to your competitor.
An online reputation management company can help fix incorrect information about your company that is listed on the internet – even if it's listed on someone else's website.
#5 – Keeping Track of Your Competitors
This day and age, it's essential to be in the know about what your competitors are doing. You always want to stay one step ahead of the game.
It's perfectly fine to take a look at your competitor's social media accounts to see what they are doing and how they are interacting with their customers. Keeping a close eye on your competition can be a time-consuming process.
An online reputation management company has the tools, skills and expertise to handle this job for you.
#6 – Making Sure Your Excellent Online Reputation Stays Excellent
One positive comment on a popular and highly visible local review website can help your business immensely. Likewise, one negative comment posted on a review site can hurt you in an instant.
If you already have an excellent online reputation, you absolutely want to make sure to maintain it. A negative comment or review can be devastating – unless it's handled correctly.
An online reputation management company has the expertise to help your business overcome a negative review and keep your online reputation at the highest level possible.
#7 – Provide Tools for Building a Great Online Reputation
Waiting to react to negative reviews is not a great strategy when it comes to managing your online reputation. You need to be proactive.
Over time your happy customers will leave reviews and star ratings on the major review sites, but why passively wait for that to happen on it's own?
It's important that you encourage your customers to leave feedback for your business. Feedback helps you improve.
A reputation management company can provide tools that help you safely get feedback from more customers, while encouraging happy customers to rate and review your business on major review sites. Over time, your online reputation will improve, and this will help attract more customers.
Managing your local online reputation can be a full-time job in and of itself. Who has time for that?
Most local business owners and managers are already overloaded with the work it takes to keep the business running, let alone having time to think about what's going on behind-the-scenes on the internet each day.
Let an expert help you manage, monitor and build your online presence & reputation. You don't have time for it… but an online reputation management company does.