"My ideal prospect is a ______." (Ex: home seller, Diabetic, Video Marketer, Small Business Owner, Public Speaker, Author, Coach, Consultant, Marketer, Entrepreneur, Part-time Photographer)
(Ex: "Selling Your Home Alone", Neuracel, 5 Secrets To Deleting Nerve Pain, The Biohacker's Guide, Neuropathy Supplements, Funnel Scripts, Webinar Secrets, Big Jim's Running Shoes, Kodak XLR 75, The Speaker's Edge Coaching)
NOUN 1 or 2 words "This _____ holds the solution you're looking for!" (Ex: pain reliever, supplement, service, coaching, website, template, blueprint, checklist, software, home study course, ebook, place, FB Post, info-graphic, list, guide, digital camera, etc.)