Facebook Ad Copy Creation Questionnaire

What is your Main keyword phrase / topic of the ad?*
1-3 words (Ex: for sale by owner, Nerve Pain, Photography, Video Marketing, Facebook Marketing, Public Speaking)
Who is your target / Niche audience member? (SINGULAR)*
"My ideal prospect is a ______." (Ex: home seller, Diabetic, Video Marketer, Small Business Owner, Public Speaker, Author, Coach, Consultant, Marketer, Entrepreneur, Part-time Photographer)
NAME or TITLE of the what you want them to do, buy, try, download?*
(Ex: "Selling Your Home Alone", Neuracel, 5 Secrets To Deleting Nerve Pain, The Biohacker's Guide, Neuropathy Supplements, Funnel Scripts, Webinar Secrets, Big Jim's Running Shoes, Kodak XLR 75, The Speaker's Edge Coaching)
What is this "thing" that holds the solution they want?*
NOUN 1 or 2 words "This _____ holds the solution you're looking for!" (Ex: pain reliever, supplement, service, coaching, website, template, blueprint, checklist, software, home study course, ebook, place, FB Post, info-graphic, list, guide, digital camera, etc.)
Describe the "thing" from above in a way that arouses curiosity*
ADJECTIVE (Ex: under-the-radar, free, little-known, proven, "black hole", off-the-record, breakthrough, revolutionary, new)
#1 Big payoff/gain your audience wants from what you offer?*
Starts with a VERB "This product / service will help you quickly ______!" (Ex: get your home sold, get pain relief; get video scripts that sell; get more customers; get booked to speak more; get more paid speaking gigs, make more money, and grow my speaking business; make people pull out their wallets and literally beg to buy your products, take amazing pictures)
When you wave your magic wand, when do they get the big payoff?*
Should be FAST (Ex: automatically, quickly, instantly, immediately, fast, in a flash)
In what timeframe do they get that big payoff? (TIME)*
(Ex: instantly, 15 minutes, less than 30 minutes, about an hour, an afternoon, a single weekend, 20XX)
#1 BIG obstacle/negative circumstance/pain they want to avoid?*
Starts with a VERB ending in "ING" Completes the phrase "Without _____..." (Ex: paying a real estate broker's crazy commissions, using dangerous drugs, feeling like you have to be a professional photographer to take great pictures, figuring it all out yourself, knowing what to say in marketing videos, being a professional copywriter, losing money on ad campaigns, begging for speaking gigs)
Phone
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